Content & SEO Strategist

Content & SEO Strategist

Columbia, MO

Full-time

The SuretyBonds.com Content Strategist manages the brand's presence across all media platforms. The ideal candidate will be creative, have exceptional writing skills, and view content marketing through a business lens.

Key Responsibilities

• Manage content calendar for team members who produce content. We currently use Jira.
• Research, optimize, and publish content changes to our customer-facing website as it pertains to SEO and on-page client conversion. Our website is maintained in Prismic, and we use a slew of other platforms for SEO research (Google Analytics, MarketMuse, Mixpanel, SEOMoz, SemRush).
• Reach out to media outlets to form partnerships and/or promote brand awareness as an industry leader and expert.
• Create and/or delegate content published on company social channels.

Competencies

Planning

• Follow work plans, established timelines, and predefined goals for assigned work.
• Meet commitments on deadlines.

Communication

• Communicate plans, execution, and results with team members and Leadership effectively.

Cost Management

• Identify areas for improvement in existing business practices.
• Perform work thoroughly in a cost-efficient manner and at a high productivity level.

Business Controls and Policies

• Comply with all corporate policies and procedures.
• Report any breakdowns in controls to Leadership.

People Management

• Our Content Strategist manages our collegiate Marketing Intern Program that runs year-round under spring, summer, and fall/winter program terms.
• Marketing Intern Program management includes recruiting, hiring, training, assigning and reviewing work, conducting performance reviews, and providing coaching and mentoring to our student interns.

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